Wow, it has been a while since we have published a blog post. We are very busy at Big Grizzly with lot’s of projects on the go. This is a good thing, but it brings to the front of my mind this topic. How do you get the most out of your website?
A website is very necessary part of owning and running an organization as we have talked about multiple times before. But if you are going to go through the time and expense of creating one, how do you make it work?
We believe there are 5 things you need to do:
KEEP IT FRESH: It is vital to keep fresh and current content on your site. We have discussed keeping fresh content on your site before. Fresh content will engage your visitors and keep them coming back. Review your site on a regular basis - at the very least every month and add fresh content. More often is better but don’t leave it for months or, dare I say it, years. Google and your visitors have this in common, they stop looking at your site if it stops changing. Lots of web hosts have maintenance plans where you can just send them content and they will update it for you. You can see ours here.
KEEP IT CLEAN AND ORGANIZED: Few things will drive people away from your site as making it cluttered and hard to navigate. If your pages are too full or take too long to scroll through people will leave. If they can’t find what they are looking for, people will leave. If it looks disorganized and messy, people will leave. People like visiting sites that are clean, crisp and organized. Right, wrong or indifferent people will gain their first impressions of your business or organization from your website. Be very aware of the impression you are giving them.
KEEP IT CLIENT FOCUSSED: What does your customer or client care about most? Why are they visiting your site or inquiring about you? Keep in mind the content you’re sharing with your audiences and tailor your content to them. If your company does home improvements, then keep your site about that. Don’t make pages or content about things unrelated to that or you will lose people and drive them away. Remember, your site is there for your clients not for you, so keep them in mind when adding content.
USE GOOD QUALITY MEDIA: The web is driven by media. This is not the place to “cheap out”. If you are adding images to your site, make them high quality. If they can’t expand to a good size clear then they may not belong on your website. If you are using video, make it professional. This is so important - we cannot overstate this point. This is especially the case if you are selling goods on your website. If you have products pictured - they better be clear and good quality. Also, be very aware of content rights. If pulling images off of google (which we don’t recommend) make sure they are not protected - this can get you into trouble.
USE IT USE IT USE IT: There is nothing worse than going through the time, effort and expense of developing a good quality website and then ignoring it. I know I have touched on this already but would like to add to this point. I always find it waste to receive a business card from someone that does not have their website address, or an email or a flyer or other advertising. Yes people are happy (often) to phone and talk to you, but we live an age where the majority of people want to view a website to get their information about an organization. Use your social media, marketing materials and most importantly - word of mouth - to promote your url and drive traffic to your site.
Keeping these 5 simple concepts in mind can make a big difference when developing, maintaining or promoting your website. If you want more information about how we can help you with your website, please contact us today.